Wine is an important export commodity for New Zealand and the industry claims that it will reach the $1 billion mark by 2010. Already exports are over $700 million, from 75 million litres of high quality wines. New Zealand winemakers have already confirmed participation in the Hong Kong International Wine Fair, which makes its debut in August 2008.
Wine: Marker of Social Change is a project investigating the role of wine as a significant marker of societal and market change in societies which are not traditionally wine-drinking. The project is conducted by Tim Beal and Michel Rod of the School of Marketing and International Business at Victoria University Wellington and is funded by one of Asia:NZ’s research grants, the Big Issues Grant 2007.
Some information about the researchers, Tim Beal and Michel Rod.
Japanese
Japanese version by Kaori Takeda
During the course of this project we have received valuable advice, assistance and participation from a number of people in New Zealand, Japan, and Singapore
Fieldwork in Japan 11-22 October 2008
We are very grateful for all the help and cooperation we received for our Japan fieldwork.
- Photo gallery
A selection of photos from the Japan fieldwork - Schedule for Japan
- Participants
Those who participated, either as interviewees or as focus group members -
Generic questions for Japan
A list of questions intended to be the starting point for interviews in Japan. In general, interviews tend to follow their own course and to be led by the experience and interests of the interviewee. The questions here merely indicate some of the ground we would like to cover. -
Focus groups in Japan
Four focus group meetings were arranged for us in Japan – three in Tokyo, one in Kansai. This note explains the purpose and structure of the meetings and gives a lists of possible questions to be discussed
Japanese
Japanese version by Mariko Fukui and Kaori Takeda
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Cartoon Caper
A Japanese cartoon character's proving more influential than real living, breathing wine critics.
Radio NZ programme about the manga series Kami no Shizuku,/Les Gouttes de Dieu/Drops of God
Fieldwork in Singapore 3-5 November 2008
We are very grateful for all the help and cooperation we received for our Singapore fieldwork.
- Photo gallery
A selection of photos from the Singapore fieldwork - Outline schedule
- Generic questions for Singapore
A list of questions intended to be the starting point for interviews in Singapore. In general, interviews tend to follow their own course and to be led by the experience and interests of the interviewee. The questions here merely indicate some of the ground we would like to cover. - Focus group
We had one focus group in Singapore. This paper gives an overview and a list of initial questions
Fieldwork in New Zealand
This is ongoing. If you wish to participate please contact us
As at 26 November 2008